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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

Scroll down to see all the Accessories for your Cart. They are listed alphabetically for you. Click on any one for a full description, to see if it fits on your Cart, or to buy. It''s a very long list (we love to give you lots of choices) so keep going! All the Additional Shelves are at the bottom of the list. They are categorized by Small AdditionalShelves, Large Additional Shelves, and Miscellaneous Shelves. When the printer charges up and starts humming, and an Our companyEar comment rolls out, we love to run over to see what someone has sent us. So let us know what you''re thinking: Are there any hiccups on the site? What other products would you like to see from us? How have your experiences been with our company? Is there a competitor eating our lunch that we should know about?

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